The energy of a photoshoot is undeniable. It’s the moment when all the hard work, planning, and creativity come together to bring a project to life. At Noosa Vibe House, we thrive on the energy of these moments, and the Courtside photoshoot was no exception. After months of behind-the-scenes collaboration, seeing the campaign come alive at several iconic Sunshine Coast locations was the icing on the cake of this brand launch journey.
Creating an apparel range is an exhilarating journey, but can also be incredibly challenging. When you're focused on delivering premium quality, the production considerations can feel endless and we are constantly bouncing back and forth between suppliers, designers, and the client to ensure the final product is elite - and something we're proud to stand behind. We love the rollercoaster ride of pulling together a range, but there’s nothing like the feeling of seeing a brand emerge from the screen and into the real world. The photoshoot is where our creative vision comes to life — where all the details we’ve been carefully perfecting are captured and celebrated.
The photoshoot is where all the hard work transitions from concept to reality, creating the energy and essence that drives the campaign forward.
The moodboard for the Courtside campaign was unique and specific: “basketball with a fresh energy, fun in the sunshine, an Aussie take on Miami vibes”. We needed a playful, punchy and vibrant shoot to reflect the personality of the brand and cut through the noise of a cluttered After passionately working on this brand for the best part of a year, we couldn’t wait to see it out in the wild!
We knew from the start the talented Ella Tubman was the perfect fit to capture this creative vision. After months of planning and aligning production schedules with talent availability, everything fell into place seamlessly. The models effortlessly embodied the fresh playful energy that underpins the Courtside brand, and the unique locations lent a distinctive ‘Miami on the Sunny Coast’ vibe. The day wasn’t just about capturing images, it was about conveying everything Courtside represents - “big dreams, coastal vibes, basketball obsessed”.
The photoshoot delivered more than just stunning visuals, it captured the heart of Courtside. This distinctive and memorable campaign, along with the powerful branding, premium range execution and cutting edge website, places Courtside firmly in the ‘one to watch’ category. Courtside has captured the attention of a significant number of rising and established stars in the basketball world, punching significantly above its weight as an independent startup brand.
For more on Courtside jump across to our case study
