Strategic advisory, mentoring, design and execution built on unmatched apparel experience.
Two complementary services with one clear goal: giving you the competitive advantage.
Strategic direction, board advisory, and commercial guidance for established brands with major ambition.
Explore Zeb Aitken Advisory
Creative direction, design, and premium apparel production for brands that won’t compromise on quality.
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Trusted advisor to businesses, boards, and brands, Zeb Aitken brings two decades of executive experience and real-world leadership to your growth strategy.
From scaling AS Colour into a global apparel powerhouse to advising industry leaders across Australia, New Zealand, USA and UK, he delivers strategic direction, business mentoring, and commercial results that shift the dial.
Bounce is redefining affordable accommodation with their boutique stays in iconic locations - their aesthetic fit-outs and regular social events attract an aspirational crowd, frequent influencers and an outsized amount of attention.
With a customer that skews more affluent than the typical low-budget traveller, we saw an opportunity for Bounce to create an additional revenue stream through well considered and high quality 'tourist merch'. We proposed a range of location-specific tees to be sold in each Bounce reception, capturing the essence of each location in on-trend styles - not your standard cheap and cheerful tourist tee. Production was handled with a focus on quality, giving the range a premium feel to match the elevated Bounce experience.
As the Bounce network grows, so does the collection – with every new design capturing the essence of its location while keeping the unmistakable, playful Bounce vibe guests hold onto long after check-out.
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